Your ticketing, your audience, your money. No platform between.
Sell tickets on your own domain with no per-ticket platform fee, keep the buyer database that took years to build, and know exactly which dollar of ad spend sold which ticket.
The platform maths every organiser lives with
The fees scale with your success. Every ticket sold pays the platform first. A sold-out event is the platform’s best month, and the margin left is yours to explain.
Your audience is rented, not owned. The buyers came for your event, but the platform holds the relationship. Next year you pay ads to reach the people you already sold to.
The on-sale is flying blind. Spend runs in Meta, tickets sell somewhere else, and nobody can say which dollar of ads caused which dollar of revenue.
The money arrives after the stress. Platform payout schedules hold your revenue while your suppliers invoice on their own terms. Cash flow becomes the second event you run.
The growth engine behind a modern on-sale
- Ticketing on your own domain, no per-ticket platform fee
- Money settling straight to your Stripe account
- The buyer database owned by you, with full export
- Ad spend traced to the exact tickets it sold
- Price releases and on-sale mechanics built into checkout
- Wallet passes, reminders and entry, handled
Demand in
Paid acquisition
Timed to the on-sale
The database
Owned, not rented
Organic and referral
Artists and exhibitors
The on-sale
Tiers, releases and urgency built into the checkout
The revenue engine
Revenue, attribution and cost of sale
Margin per show
Not per invoice
Which shows carry it
Portfolio view
Next year’s floor
Sold during this one
Decisions out
Measurement wired in, not bolted on
Meta Ads
Spend and conversions
Google Ads
Spend and conversions
Google Analytics 4
Funnel and source
Stripe
Revenue truth
Supabase
Where it all lands
Claude (MCP)
Ask the numbers
Questions - The questions owners actually ask.
- How is this different from Eventbrite or Humanitix? Those are platforms you rent: their fees, their payout schedule, their relationship with your buyers. We build ticketing into your own site, settling to your own Stripe account, with the buyer database in your own infrastructure. The economics change permanently.
- What happens to booking fees? Stripe’s processing fee still exists; the platform’s per-ticket fee does not. On thousands of tickets a year the difference funds the build, and after that it is margin.
- Can it handle an on-sale rush? Yes. The checkout is built for spikes, price releases and allocation limits are enforced in code, and the system was proven on live exhibitions and conventions before it was ever offered to anyone else.
- Do you understand event cash flow? From the owner’s chair. Programbuilt was founded by Kevin Mack after thirteen years running a national events business: a hundred and fifty shows, sixty million dollars through the doors. The systems exist because platform payout schedules nearly broke that business.
- What does it cost? A call first, free, then a fixed-scope proposal. It maps your ticketing flow and your on-sale, and prices the build against the fees you currently give away.
Built, not advised.
Commerce, finance and sales systems.
One team, end to end, inside your business.
Scope, develop, deploy, handover, scale.
- What do you sell?
- How do you sell it?
- Can you sell more?
- Can we automate it?