Slack
ConnectedWorkspace
Acme HQ
Built, not advised
Our work.
Live products and production systems, built and deployed end to end by Programbuilt.
Supported and awarded
Built, and running live.
Recent build - Exhibitio, the commerce layer for exhibitions.
A live, multi-tenant commerce platform for exhibitions, trade shows and conventions, designed, built and run end to end. The whole event runs from one workspace.
- Tickets, booths and sponsorship in one checkout
- Embedded on the organiser’s own site
- Money settles straight to the organiser’s Stripe account
- Exhibitor applications and approvals
- Wallet passes and the on-site registration desk
- Meta, Google Ads and GA4 connectors
- Claude MCP connector, revenue and orders on tap
- Payouts, refunds and invoicing built in
Money in
The organiser's website
Event pages and checkout, embedded on their own site
Tickets
Sold on the event page
Booths and floor space
Deposit or pay in full
Sponsorships
Collected on schedule
Applications
Approve who can buy tickets, booths and sponsorships
Exhibitio workspace
One place to run the whole event
Event pages
Ticket sales
Exhibitor sales
Sponsorship sales
Applications and approvals
Show of Hands
Orders and invoices
Event Finance Automation
Accounts Automation
Payables Automation
Pay suppliers, venues and crew
Payouts
Budget planner
Event Capital
Meta Ads
Google Ads
Customer Service Agent
Claude MCP
Contacts and exhibitors
Registration and QR scanning
Badge printing
Kiosk self check-in
Apple Wallet passes
Google Wallet passes
Claude connector (MCP)
Live
Organisers connect their own Claude to the workspace: revenue, orders, invoices and applications on tap.
Marketing suite
In beta
Meta Ads and Google Ads connected: spend, conversions and return on ad spend, in the workspace.
Customer Service Agent
Live
yourshow@attendeehelp.com
Answers attendees around the clock; the organiser approves every reply.
The organiser's Stripe account
Sales settle directly in the organiser's own account. Exhibitio never holds the money. Payouts and supplier payments run on Stripe rails, with automatic instalment plans for booths and sponsorships.
Venue
Scheduled payments
Suppliers
Scheduled payments
Crew
Scheduled payments
The organiser's Xero ledger
Daily sales post into the organiser's own Xero as draft invoices, tagged per event, ready to reconcile against payouts and supplier payments.
Money out
Wired into the stack
Meta Ads
Connected
Google Ads
Connected
Google Analytics 4
Connected
Stripe
Money rails
Claude (MCP)
Live connector
Custom commerce, owned for good.
Exhibition commerce - Custom exhibition commerce, built into your business and owned by you.
The same commerce system, built directly into your business and custom to how your shows actually run, integrated with your tools and your CRM rather than rented from a platform. It runs on Stripe, so the money settles straight to you, and you own the data and the technology for good.
- Zero platform fees on every sale
- Immediate payouts via Stripe, straight to you
- You own all attendee and exhibitor data
- Built-in CRM, or connect your own
- Exhibitor sign-in and self-service
- Ticket automation and on-site QR scanning
- Refund automation and built-in customer care
- Custom-built into your business, owned by you forever
Product demo
The organiser workspace: sales, revenue and PPC marketing.
Booth, ticket and sponsorship sales beside the revenue ledger and the PPC analytics that drive them, every dollar of spend traced to the sale it caused. It is interactive, click around it.
Booth SalesTicket SalesSponsorshipRevenueMarketing
Total revenue
$702,000
Net profit
$259,500
Attendees
5,000
Exhibitors
140
Interactive demo best experienced on desktop.
Three products, built and run end to end
Yours would be the fourth.
Can you sell more, for less?
Automate invoicing and reconciliation.
Finance automation
Plan, approve and reconcile in one place.
- Planned against actual, both sides of the ledger
- Invoices emailed in, read and matched
- Bank detail changes flagged before approval
- Approved bills posted with the document attached
Plan to profit
- Planned income
- A$184,000
- Actual income
- A$121,450
- From real paid sales
- Budgeted cost
- A$96,200
- Actual cost
- A$74,880
- Read off the invoices
- Projected margin
- A$87,800
- 47.7% of income
The budget
Auto reconciliation
- Main hall hireA$42,000 budgetedA$42,000
- Stand build and riggingA$18,500 budgetedA$19,240
- Security and trafficA$9,800 budgetedA$9,800
- Print and signageA$6,400 budgetedAwaiting
Actual cost is read off the invoice, not typed in. Press the eye and the source document opens on the line it paid for.
The inbox
Invoices waiting
- Melbourne Convention CentreA$42,000.00INV-20418Due 14 MarVenue hire · Main hall hire
- Norwest RiggingA$19,240.00INV-3391Due 21 MarBuild · Stand build and rigging
Bank details differ from the last invoice from this supplier.
- Sentinel SecurityA$9,800.00SS-8842Paid 2 MarApproved · Posted to Xero
Emailed in, read, matched to a supplier and a budget line, and held until a human approves it.
Upcoming payments
Committed, dated and funded
Committed next 30 days
A$61,240.00
vs A$78,500.00 available
- 14 MarMelbourne Convention CentreA$42,000.00Approved
- 21 MarNorwest RiggingA$19,240.00ApproveReject
- 02 AprPrint and signageA$6,400.00ApproveReject
Approved bills post as coded drafts. Nothing moves without a yes.
See the budget that reconciles itself.
Planned against actual, ad spend, duplicates caught, instalments scheduled.
Take the money on your own site.
Embedded checkout
Commerce checkout applications.
- Tickets, booths, sponsorship, merchandise
- Deposits, instalments and scheduled balances
- Card, Apple Pay, Google Pay, wallet passes
- Embedded on your site, settling to your account
Tickets
Modern Home Expo
16 to 18 April, Melbourne
Payment method
Card
Card information
2 x Weekend pass
A$110.00
Attendee names collected after purchase
Tickets emailed instantly, wallet passes included
Exhibitor booths
Stand B14, 3m x 3m
Deposit now, balance on schedule
Payment method
Card
Card information
30% deposit
A$855.00
Balance A$1,995 due 12 February
Instalments scheduled automatically
Sponsorship
Major partner
Signed, then billed on terms
Payment method
Card
Card information
First instalment
A$6,000.00
Three payments, 30 days apart
Invoice posted to the ledger on payment
In their pocket
Every ticket and confirmation issues a pass. It updates itself when the time, the door or the stand number changes, and it scans at the gate offline.
Merchandise
Order confirmed
Added at checkout after the ticket, on the same card, in the same order. One payment, one confirmation, one place it all lands.
- Order number
- MHE-2041-8837
- Delivery
- Kristin Watson14 Roseneath StreetClifton Hill VIC 3068
- Payment
- Ending 4242
- Event tee, blackSize LCollect at the door or shipA$45.00
- Show print, A2Numbered edition of 100Ships flatA$60.00
- Subtotal
- A$105.00
- Shipping
- A$12.00
- GST included
- A$10.64
- Total
- A$117.00
Stock decremented, a picking note raised, and the sale posted to the ledger with GST split out. No one retypes any of it.
Money path
Embedded on the client’s own site, settling directly into their own account. We never hold the money.
View more checkout surfaces, built.
Courses, memberships, merchandise and bookings. All interactive.
View the online store, surface by surface.
Shopfront, product page, quick view, receipt and cross sell.
Turn bookings into sales.
Bookings and revenue
Booking systemSales systemA booking is a sale, so the system treats it like one.
- Enquiry to held slot in one motion
- Deposit taken before the diary moves
- Reminders that end the no-show
- Rebooking prompted before they leave
Enquiry in
Your site and profiles
Search, social and referral, into one funnel
Availability
Real slots, live
Book on a phone
Under a minute
Deposit taken
Held at booking
The booking engine
One system for the calendar and the money
Availability rulesDeposits and balancesRemindersNo-show policyReschedulingStaff and resourcesCustomer recordsReporting
Reminders
Cuts no-shows
Rebooking prompt
Before they leave
Posted to the ledger
Reconciled
Revenue out
Built on rails you already trust
Stripe or Square
Deposits and balances
Google Calendar
Two way sync
Twilio
Reminders by SMS
Xero
Posted daily
MYOB
Or posted daily
Supabase
The records underneath
Increase sales velocity.
Growth engine
SpendOn-saleDatabaseRun them apart and you are guessing what worked.
Every dollar of revenue traced back to the dollar of spend that caused it. Pricing and release built into the checkout, and the audience owned rather than rented.
Demand in
Paid acquisition
Timed to the on-sale
The database
Owned, not rented
Organic and referral
Artists and exhibitors
The on-sale
Tiers, releases and urgency built into the checkout
The revenue engine
Revenue, attribution and cost of sale
Pricing tiersRelease strategyCapacity against soldCost per ticketReturn on ad spendSponsorship pipelineRebooking cyclePortfolio P and L
Margin per show
Not per invoice
Which shows carry it
Portfolio view
Next year’s floor
Sold during this one
Decisions out
Measurement wired in, not bolted on
Meta Ads
Spend and conversions
Google Ads
Spend and conversions
Google Analytics 4
Funnel and source
Stripe
Revenue truth
Supabase
Where it all lands
Claude (MCP)
Ask the numbers
Automate sales cycles.
Agentic systems - Agentic systems, built into your business.
AI agents that work asynchronously across your tools, remember how you operate, and act on your behalf. They triage what arrives, draft replies in your voice, decide what needs you, act on your approval, and remember how you work, so they get sharper the longer they run.
Triage
Your agents read every channel so you don’t have to.
We build agents that read every channel so you do not have to. They connect Slack, Gmail, Outlook, Calendar, Drive, Notion, and more into one unified inbox, then triage what arrives across all of them for the people who matter. The signal reaches you, the noise does not.
Gmail
Connectedhazel@acme.co
Google Calendar
ConnectedGoogle account
hazel@acme.co
Outlook
Not connected yet
Notion
Not connected yet
Google Drive
Not connected yet
Draft
Replies in your voice, ready to send.
We build agents that draft in your voice, ready to send. The agent reads the thread, understands the ask, and writes the reply the way you would, so you start from a glance instead of a blank page. Approve it as is, or talk to your agent to adjust the tone.
ARGmail
Aisha Rahman
Re: Sign-off on the March invoice
Why you
She is asking for a decision on the March invoice, which only you can approve.
Drafted in your voice
Hi Aisha, thanks for sending this through. The March invoice looks right to me, so I am happy to approve it. I will get it into this week’s payment run and confirm once it is done.
Reply via
Gmail
SlackSend as isTalk to your agent
Decide
Only what genuinely needs you.
A proactive agent does not wait to be asked. It decides what genuinely needs your judgement and brings it forward, holding the routine so your unified inbox never floods. Founders lose 15 to 20 hours a week to admin and message routing, and your agents give that time back.
Awaiting you
4 things waiting on you
Aisha Rahman
Needs your sign-off on the March invoice.
8m
Needs youMarcus Lee
Asking whether Thursday still works for the review.
21m
Needs youPriya Nair
Sent the updated deck, no action needed yet.
1h
Calendar
A new invite for Friday is waiting on your reply.
2h
Act
It handles the rest, with your approval.
Your agents do not just draft, they act. Approve a card and the agent handles the rest: it can automate email replies, book the meeting, and chase a missing detail, all on the same channel the message came in on. Nothing happens without your approval, and nothing routine lands on you.
Your agent proposes
Book a 30-minute call with Sam Whitfield.
Tuesday 17 June, 2:00pm to 2:30pm
With sam@whitfield.co
Added to your Google Calendar once you approve.
ApproveEdit details
Approved. The meeting is on your calendar and the invite is on its way.
Remember
It learns how you work, and gets sharper.
The longer your agents run, the sharper they get. One short conversation at the start, then the agent keeps a working picture of how you operate, your voice, your people and your boundaries. It learns from the drafts you approve, so every reply sounds more like you.
Getting calibrated
How well your agent knows you so far.
The dial fills with real context as your agent learns you. No streaks, no pressure.
Works with your stack
Connects to the tools you already use.
No new inbox to learn. Your agents plug into Slack, Gmail, Google Calendar, Outlook, Notion and Google Drive, then listen where your work already happens for the people who matter.
Same stack, whatever you sell
Built inside your business, and yours to own.
Can you sell more, for less?
Built, not advised.
Commerce, finance and sales systems.
One team, end to end, inside your business.
Scope, develop, deploy, handover, scale.
- What do you sell?
- How do you sell it?
- Can you sell more?
- Can we automate it?